Are your trend temper boards as highly effective as they may very well be? Discover 10 finest practices (with examples!) to visualise your concepts and talk your imaginative and prescient.
Whether or not you’re hand-stitching customized attire or designing fashionable equipment for on-line retail, each new trend assortment begins in the identical place—with an concept. And, speaking that massive concept early and successfully is the most vital step to bringing your imaginative and prescient to life—which is the place trend temper boards are available!
Learn on to study why trend temper boards are so vital and what to think about as you create your personal. Then take a look at our trend temper board examples to encourage you.
Why Trend Temper Boards Matter
As a trend design skilled, you already know that temper boards are an important step to constructing out new collections. You’ve certainly skilled that “a-ha” second that comes from working via messy concepts and figuring out the inventive thread that unites all of them.
However, trend temper boards are vital far past the inspiration section. By crystallizing your inventive imaginative and prescient right into a format that anybody can perceive, a well-made mood board will serve you at each stage of the style enterprise cycle.
From small businesses to established trend homes, temper boards might help:
- Supply the appropriate textiles, trim, and different supplies
- Preserve your group of designers aligned across the identical imaginative and prescient
- Talk your assortment’s model to potential patrons, retailers, and producers
- Inform the advertising and branding supplies surrounding your trend line
- Share ideas and get approval from purchasers (if creating bespoke items)
- Drive the design of your runway, props, and backdrop (if presenting in a present)
- Visualize window dressings and different merchandising selections (if promoting in shops)
10 Greatest Practices for Making a Trend Temper Board
With so many potential enterprise makes use of, it’s value getting your trend temper board proper! Listed below are the ten most vital suggestions to remember as you make your mood board.
1. Outline Your Why
Begin by considering via the aim of your trend temper board. Is it purely inspirational and to your personal brainstorming? Will or not it’s used as a pitch deck for companions and patrons? Or perhaps it’s an idea board to indicate to a personal shopper.
Regardless of the case could also be, readability in function will assist you to select the appropriate sort and blend of images.
2. Construct Your Aesthetic
As you pore via references and analysis (start with Shutterstock for over 600 million inspiration items!), your assortment’s temper and idea will naturally start to emerge.
But it surely’s undoubtedly a course of!
Begin by saving any and all pictures that talk to you for any purpose in anyway. When you’ve acquired approach too many pictures to presumably characteristic in your trend temper board, undergo and start to curate, slicing something that now not feels 100% cohesive.
Rinse and repeat till your visible idea turns into clear.
Professional tip: Give it a reputation! Whether or not it’s Victorian Vaporwave, Barbie Glam, or Timeless Tailoring, a catchy identify might help drive your inventive course of and talk your imaginative and prescient.
3. Give attention to Materials & Textures
Clothes isn’t only a bunch of yarn and thread; it’s an expertise that’s tactile, multisensory, and wealthy. To make your trend temper board equally interesting and multidimensional, take note of all the garment selections that set your assortment other than others—after which supply the highest-quality imagery you will discover to replicate these selections!
License these pictures by way of triocean, nina merz, Morozova Oxana, Floral Deco, Valentina Azhgirevich, popovartem.com, Jelena990, Sergei Mishchenko, and MariiaVerbina.
Listed below are some widespread textile and attire parts to incorporate:
- Prints & patterns
- Weaves
- Leathers & skins
- Trim
- Tassels & fringe
- Floral motifs
- Textures
- Metals
- Seam detailing
- Beadwork
- Embroidery
- Lace & appliques
- Buttons
- Zippers
- Ribbons
4. Work in Your Analysis & References
The analysis that went into your assortment’s total aesthetic needs to be mirrored in your trend temper board, because it’s an effective way of capturing each the evolution of your considering and the ultimate consequence.
License these pictures by way of Frances McLaughlin-Gill/Condé Nast/Shutterstock, John Rawlings/Condé Nast/Shutterstock, Horst P Horst/Condé Nast/Shutterstock, Eric T White/Condé Nast/Shutterstock, and Djeneba Aduayom/Condé Nast/Shutterstock.
These analysis references may embody:
- Your individual pencil, ink, or digital sketches
- Clippings from way of life magazines
- Historic references (e.g. the basic flapper woman silhouette or 1840s polka dots)
- Literary & cultural references (e.g. movie scenes, ebook cowl artwork, famous photos, or celebrities)
- Photos from museum reveals or artwork galleries
- Photos of different designers’ clothes (with credit score given, after all!)
- Candid photographs of street style
Professional tip: Shutterstock’s editorial assortment is an incredible place for fashion-related analysis and inspiration. Try searching the fashion category!
5. Look Exterior the Trade
Whereas your trend temper board will definitely comprise some very literal imagery (e.g. conceptual sketches and material patterns), there’s loads of room for inspirational, non-fashion-related imagery, as nicely.
License these pictures by way of The Art Archive/Shutterstock (Enterprise solely), Shutterstock (Enterprise solely), Grant Cornett/Condé Nast/Shutterstock, Boardman Robinson/Condé Nast/Shutterstock, Constantin Joffe/Condé Nast/Shutterstock, Alfred Eisenstaedt/The LIFE Picture Collection/Shutterstock, Patrick Lichfield/Condé Nast/Shutterstock, Arthur Elgort/Condé Nast/Shutterstock, Romulo Yanes/Condé Nast/Shutterstock, fstop Images, Snap/Shutterstock, and Jerry Ginsberg / Danita Delimont on Offset.
In reality, bringing within the pure and man-made worlds exterior of trend might help set up that visceral emotional resonance you’re in search of.
Contemplate supporting your sartorial pictures with others, similar to:
6. Contemplate the Future Atmosphere
Are you designing an unique piece for an influential shopper? A trend line that’ll dominate the runways of Fashion Week? A retail assortment coming to big-box shops nationwide?
Wherever your work will debut, take into account including only a few particulars of that atmosphere to your trend moodboard—a pop of crimson for the red carpet, rack or window staging, and so on.
License these pictures by way of MARYIA SAMALEVICH and LL_studio.
And, assume past the debut, too—including in visible particulars that relate to the place your clothes will truly be worn.
For instance, a trend temper board for luxurious resortwear may embody seashells or a classy close-up shot of a yacht’s identify.
7. Pay Consideration to Format
When you’ve acquired a stable collection of pictures chosen, spend a while taking part in round with the relative sizing and the general format. With some considerate changes, you possibly can create a way of visible hierarchy and reinforce your assortment’s vibe.
For instance, a proper assortment may profit from sturdy alignment to a grid with a lot of white space between and round pictures. A extra experimental clothes line may as an alternative work finest with randomized clusters of overlapping pictures and little or no respiration room.
8. Showcase Colour
Your assortment’s most distinguished colours will virtually actually shine via within the pictures themselves. (In the event that they aren’t, that’s a superb indication to seek out different pictures!)
Nonetheless, it may be useful on a trend temper board to explicitly talk coloration within the type of swatches. Add small rectangles or circles to indicate the supposed coloration palette, various the sizes of every based mostly on how a lot that coloration will characteristic in your designs.
9. Double-Test the Particulars
As a designer, you’ve gotten a novel viewpoint—and your work does, too! The final word job of your trend temper board is to speak that viewpoint as clearly as potential.
So, earlier than you take into account the mission completed, take a minute to critically look at it.
Ask your self:
- Is there an apparent visible theme?
- Is there a title to assist information the viewer’s interpretation?
- Are all pictures high-resolution and high-quality?
- Do the pictures really feel balanced in measurement, model, and sort?
- Does the format match the temper?
License these pictures by way of Valentina Azhgirevich, Grant Cornett/Condé Nast/Shutterstock, Sergei Mishchenko, MARYIA SAMALEVICH, Patrick Lichfield/Condé Nast/Shutterstock, Boardman Robinson/Condé Nast/Shutterstock, Frances McLaughlin-Gill/Condé Nast/Shutterstock, John Rawlings/Condé Nast/Shutterstock, The Art Archive/Shutterstock (Enterprise solely), Floral Deco, and Jerry Ginsberg / Danita Delimont on Offset.
10. Take away One thing
For the ultimate contact, take a web page from Coco Chanel: “Earlier than you allow the home, look within the mirror and take one factor off.”
Take a look at your trend temper board and ask your self what may very well be eradicated. Much less is nearly at all times extra and, by simplifying, you’ll make the remaining parts much more highly effective.
Prime Trend Temper Board Examples
To learn to create efficient and visually spectacular trend temper boards, examples are clutch! Try these lovely temper boards constructed from Shutterstock assets.
License these pictures by way of Shutterstock Templates x2 x3 x4.
Fill Your Trend Temper Board with Attractive Pictures
By now, one factor is obvious: To construct one of the best trend temper board, you want high-quality pictures—and tons of them. Discover the appropriate model, high quality, and mixture of belongings with Shutterstock!
With Shutterstock Flex, you’ll have all-in-one entry to our huge library, plus the FLEXibility it’s essential to curate a temper board that expresses your distinctive viewpoint.
License this cowl picture by way of Frances McLaughlin-Gill/Condé Nast/Shutterstock.
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