Potential shoppers see your superb work posted on social media. In addition they see an identical fashion of pictures out of your competitors. What distinctive methods can you employ to set your self aside with a view to ebook these shoppers?
Ship your shoppers on a digital journey of what it’s prefer to work with you! Sean Brown joins us for episode 522 of The Bokeh Podcast to clarify learn how to convey the shopper journey in your advertising efforts. Hear in to listen to methods for not solely constructing out the steps to your shopper journey but additionally sharing it in a strategic approach that may promote them earlier than they even communicate with you!
The Bokeh Podcast is dropped at you by Photographer’s Edit: Customized Enhancing for the Skilled Photographer and Miilu: The Easiest Solution to Create and Handle Timelines and Shot Lists for the Occasions You’re Photographing. You can even subscribe to the Bokeh podcast on the Apple podcast app, observe on Spotify, add to your playlist on Stitcher, or pay attention on Overcast.
Model Place (3:41)
Greatest lesson realized since Sean’s first episode (14:30)
Why photographers must do extra than simply “present up” on social media (20:23)
How is “shopper journey” outlined by Sean? (23:50)
Phases in a shopper journey (36:09)
1. Earlier than the session
2. Throughout the session
3. After the session
4. Instructional/Advertising
What are the keys to the tutorial/advertising part? (40:35)
1. Clarify the “why” behind the providers you provide (options and advantages)
2. Differentiate your SM content material to finest match the totally different platforms and phases of the shopper journey
Recommendation for photographers to start pondering like a CEO (48:00)
Learn how to construct the “through the session” part of your shopper’s journey (50:49)
Learn how to multi-task throughout a session with a view to seize content material for Social Media (56:05)
Hyperlinks:
https://www.charitywater.org
Sean’s first Bokeh episode – Episode390
instagram.com/seanbrownproductions
https://www.seanbrownproductions.com
https://www.seanbrownproductions.com/photographers
Sean’s vlog of the client journey
