Shutterstock Studios government producer Jennifer Kachler offers us a glimpse into how the group labored with AWS to create red-hot animations.
For the previous three years, Amazon Web Services (AWS) has entrusted Shutterstock Studios to create snackable content material that tells the dynamic tales of its companion ecosystem. From preventing wildfires to creating new options for emergency first responders, the movies are supposed to encourage, educate, and enlighten their broad ranging buyer ecosystem. Debuted at AWS’s flagship convention re:Invent, the movies then rack up thousands and thousands of views on-line.
Jennifer Kachler, the Government Producer on the industrial collection, was excited when Amazon’s group got here to Shutterstock Studios with the concept to make animated content material that would inform the tales of its companion ecosystem. She had been at big-name businesses, labored on giant documentaries, and even dealt with a few movie star initiatives earlier than touchdown at Shutterstock three years in the past. Regardless, this challenge actually excited her as a result of it “gave us an opportunity to point out off how we might do extra than simply movie and images, however we might increase to animation and different mediums too.”
An Ever-Evolving Animation Partnership
The Shutterstock Studios group first produced three movies for AWS in 2021. Now in 2023, they discover themselves on video quantity eight. Every successive 12 months is an opportunity to refine and additional domesticate the AWS aesthetic and storytelling. Because the model has modified, so too has the corporate’s expectations of what the movies have to convey. Fortunately, the group has responded enthusiastically to the challenges.
“It’s loads of work,” shares Kachler. “However, I’ve a easy objective. I wish to be sure that they wish to maintain working with us as we transfer ahead. Meaning I’m continuously working to set expectations, ship on timelines, and get all of the events concerned and transferring ahead.”
On this occasion, Kachler isn’t simply managing a fancy manufacturing schedule. She’s additionally managing a multi-stakeholder setting. The final AWS video she produced additionally represented Intel and Ronin. The video confirmed how the three corporations work collectively to assist battle forest fires in Australia.
Different videos in the series have proven how Accenture and AWS work collectively to make large concepts occur, from altering how first responders reply to emergencies to defending coral reefs. And, explaining the multifaceted world of AWS to interested customers.
But this is what the Shutterstock Studios team was built for. “We’re a world group and we now have one of the best individuals from businesses, documentary, filmmaking, and animation,” shared Kachler. She ought to know. She’s been right here because the starting. “I used to be right here on the inception of Studios and it’s been a very thrilling alternative to have a startup tradition inside a company construction that’s know-how and media centered, which permits us to do what we do finest.”
Your Go-To Content material Creation Resolution
The startup tradition permits them to be scrappy and nimble, however this kind of animation takes time. Each video takes between three and 4 months to go reside, from inventive session to publishing a completed product. That is largely as a result of advanced nature of animation. However, in the long run, Kachler shares that it’s all value it.
“You need them to be so pleased that they wish to work with you once more. And I feel that has occurred time after time. And that’s what’s so thrilling about this explicit challenge.”