Fujifilm’s Market Share in Japan Soars Because of the Instax Mini Evo

New knowledge released by main Japanese retailer BCN+R exhibits that Fujifilm noticed large development in market share in December 2021 due to the wild success of the Instax Mini Evo. It was so in style, Fujifilm surpassed Sony in total market share.

The Instax Mini Evo’s Recognition

Announced in November and launched in December in Japan (it’s anticipated to be extensively accessible in the US in February), the Instax Mini Evo is Fujifilm’s newest digital and analog hybrid that gives a digital seize expertise with a built-in printer that may work with each pictures captured with the Mini Evo and people imported from a cellular system.

The digicam incorporates a 28mm f/2 lens in entrance of a small digital sensor and comes with 10 built-in lens impact modes. The Mini Evo can print on a wide range of completely different instantaneous movies, together with a brand new one launched with the digicam that has a white border.

Fujifilm INSTAX Mini Evo and prints.
Picture by Ryan Mense for PetaPixel

One of many extra attractive facets of the digicam is that it’s not significantly costly at simply $200. Whereas PetaPixel’s Ryan Mense was not significantly enthused with the digicam in his review, clearly his opinion is in stark distinction to what customers in Japan are searching for. It has been fairly apparent that the Japanese camera market is very different from that of the west even exterior this particular person digicam.

BCN+R camera sales by model dec 2021

Fujifilm bought an enormous variety of Instax Mini Evo cameras in December, with an enormous 10.7% of all digicam items bought by mannequin at BCN+R that month. To place that in perspective, the second place digicam (a Sony Cyber-Shot W830), commanded 6.1% of all items bought whereas the third-place digicam held solely 2.9%.

Fujifilm Leapfrogs Sony into Second Place

BCN+R’s knowledge exhibits that Fujifilm surpassed Sony in December and moved into second place total in gross sales by model within the nation for the primary time since 2019.

Fujifilm surpasses sony in popularity in japan
Canon is denoted by the pink line, Sony by the black, Fujifilm by the black line with pink dots, and Nikon by the black line with the yellow triangles. | BCN+R

The retailer says that the compact digicam sort accounts for about 70% to 80% of gross sales quantity of Fujifilm cameras by sort, and whereas producers are typically decreasing the variety of compact digital cameras they produce, Fujifilm is increasing its market share by a phase many thought to have all however dried up.

Clearly, Fujifilm is approaching the compact digicam market in another way than its opponents. Quite than concentrate on totally digital cameras, Fujifilm produces a spread of film-based merchandise or hybrid movie and digital cameras that enchantment to the resurgence of the analog medium. The Evo Mini is clearly an ideal hybrid of movie and digital and gives the advantages of smartphone connectivity with the moment gratification of an instantaneous print.

Fujifilm’s large leap from its latest historic place of between third and fourth place in Japan won’t final past December, nevertheless it does go to point out that one cheap, pop-culture-driven product can have the facility to dramatically alter an organization’s fortunes in a specific market.

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