Final month, the 500px workforce hosted our second Licensing webinar in our In Focus collection. In Focus dives deep into numerous Licensing and business themes to interrupt down matters and ideas aimed to assist photographers develop their portfolios with content material varieties picture patrons are searching for.
Our newest webinar, In Focus: Capturing realness in business images, detailed the significance of realness and authenticity in business promoting. The 500px workforce walked by numerous phrases and buzzwords generally used, and illustrated easy methods to shoot profitable content material for right now’s shoppers.
“It’s an thrilling time,” says our Neighborhood Supervisor, Logan Bales. “We’re experiencing a turning level inside promoting. Gone are the times the place manufacturers and corporations can ‘pull the wool over shoppers eyes’ and rely solely on ways. In the present day shoppers are extra educated and are particularly conscious of promoting and promoting methods that had been traditionally used.”
What does this imply? Effectively, the buyer model relationship is altering drastically, and we see extra shoppers being verbal of their expectations and wishes. Customers need to see extra life like and on a regular basis depictions of individuals and life of their promoting. They need to cease chasing perfection and as an alternative concentrate on international impacts and values. This has led to manufacturers and corporations adopting extra relatable and real branding that builds belief and transparency that customers need to see.
If you’re contemplating incorporating realness and authenticity into your business portfolio we extremely suggest you try the recorded webinar on our 500px YouTube channel and obtain the PDF in our 500px Licensing Discord to confer with. You’ll be taught key phrases, see actual life promoting examples, and be taught our business shoot technique that can assist you profit from your photoshoot. Plus, the 500px workforce deconstructs numerous demographics that can assist you strategically plan your shoots, and we give ample content material varieties and shot lists to work from!
Take a look at the recorded webinar right here and ensure to affix our 500px Licensing Discord to remain updated on trending themes and webinars!
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